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Michael Schneider
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Michael Schneider
Most-Watched Television Networks: Ranking 2020’s Winners and Losers
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variety.com
variety.comMichael Schneider Variety Editor at LargeYes, linear TV still exists, and it’s still watched by millions of viewers. But 2020 was another tipping point for traditional television, and it’s not just because of the pandemic.
What has been steady viewership erosion for broadcast and cable went into overdrive this year, despite a pandemic that should have increased or at least stabilized viewership.Anecdotally, people did watch more TV as they stayed at home this year — but they were either watching news, or catching their favorite shows on demand.In recent years, the joke within the TV industry was “flat is the new up” — meaning that ratings growth is so difficult that it’s a victory just to hold the status quo and not decline.
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