Todd Spangler NY Digital EditorMoonbug Entertainment is expanding its kid-vid footprint by snapping up Little Angel, a big producer of YouTube videos and songs for preschoolers.Terms of the deal weren’t disclosed.
The acquisition is Moonbug’s first since it was bought in a $3 billion deal by Candle Media, the next-generation media roll-up venture headed by former Disney execs Kevin Mayer and Tom Staggs and backed by private-equity firm Blackstone.
Moonbug’s previous acquisitions have included CoComelon, itself a powerhouse YouTube kids’ content player.The Little Angel Network, which houses YouTube channels Little Angel and Little World, has more than 88 million subscribers on YouTube worldwide.
Since 2019, the brand has seen its global viewership double and now delivers some 1.5 billion monthly views. Moonbug said it plans to grow Little Angel “exponentially” by investing in content, expanding distribution across its global network, and creating more ways for audiences to engage with the brand.“Little Angel is loved by families across the globe.
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