Samuel L.Jackson Brian Steinberg-Senior audience 2020 ESPN Fox Samuel L.Jackson Brian Steinberg-Senior

‘Monday Night Football’ is More Than a Game for Disney in NFL Rights Scramble

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variety.com

Brian Steinberg Senior TV EditorIn a crucial moment for any TV network that wants to stay in the business of broadcasting NFL football games, ESPN this evening is calling in some big guns.Before kickoff on tonight’s “Monday Night Football,” the sports-media giant will feature an opening segment designed with help from colleagues at Disney sibling Marvel.

The montage looks similar to the opening of one of the studio’s super-hero blockbusters. Viewers will hear narration from Samuel L.

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