The American meat industry is one of the most highly crowded and competitive markets. The market is flooded by cheap and relatively available meat that overshadows the high-quality American bred meat.It is estimated that more than 80% of the grass-fed beef available on the grocery store's shelf or sold online is imported from overseas.This can significantly be attributed to the law allowing all meat processed in America to have the ‘Product of USA’ label.
This provides an avenue for suppliers to flood the market with cheap imported beef to the devastation of the American farmers and ranchers.Recent reports indicate that since 2016, more than 100k independent American ranches have been kicked out of business, mainly due to the flooding of
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