Max’s Bleacher Report Live Sports Add-On Will Be Free For Several More Months Amid Technical Delay

variety.com:

Todd Spangler NY Digital Editor Warner Bros. Discovery will continue to make Max‘s Bleacher Report live sports tier free to subscribers for several more months, citing “tech integrations” for a months-long delay before it starts charging for the programming add-on.

Launched last October, WBD initially offered the Bleacher Report (B/R) Sports Add-On Max subscribers for a promotional period.

The plan was to charge Max customers $9.99 per month extra starting March 1 for the sports package — in time for the NCAA’s March Madness men’s basketball tournament — but now the company is pushing that back by several months to finish working on technical integrations.

The company does not have an expected date for when it will begin charging for the B/R Sports Add-On on Max. “The B/R Sports Add-On will continue to be made available to Max subscribers on us for a few more months as we finalize some tech integrations that will ensure a more seamless customer experience with our platform partners,” a WBD spokesperson said in a statement. “We’ve seen great engagement with live sports on Max so far and look forward to continuing to delight fans with upcoming premium sports events like March Madness, the NBA and NHL.” The B/R Sports Add-On features sports events from MLB, NHL, NBA, NCAA Men’s March Madness, U.S.