As James Cameron’s Avatar once again became the highest-grossing film of all time worldwide today, a long-held Hollywood tradition of the previous record-holder paying homage continued.
Marvel Studios, whose Avengers: Endgame was just eclipsed by Avatar, tweeted congratulations to Cameron, as well as producer Jon Landau and “all of the Na’vi Nation” for “reclaiming the box office crown.” In a reference to Endgame, the Marvel post said, “We love you 3000.”In turn, the official Avatar account re-tweeted the post with a heart emoji (see the mutual love below).
With its rerelease in China this weekend, Cameron’s 2009 sci-fi pic overtook Marvel’s Avengers: Endgame, which had previously topped Avatar as the worldwide box office record-holder in
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