Mark Cuban, billionaire Dallas Mavericks owner, Shark Tank star and early Internet entrepreneur, is announcing the launch of his latest media venture, a mobile interactive storytelling platform called Fireside.Cuban, who has spanned tech and entertainment for years — his 2929 Entertainment portfolio includes Magnolia Pictures and Magnet Releasing — is co-founder of the venture with Falon Fatemi, formerly of Google/YouTube.
It’s basically a set of tools that let professional content creators easily produce, edit and distribute shows for live audiences, Fatemi said.
It helps creators sell tickets to the shows if they want and gathers audience response data to help them fine-tune productions.Fatemi, who is CEO, told Deadline that Fireside’s
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