Margot Robbie Thanks Moviegoers For ‘Barbie’ Golden Globe Win In New Cinematic And Box Office Achievement Category: “We Made It For You”

deadline.com:

Barbie producer and star Margot Robbie offered a fittingly populist message in accepting the first-ever Golden Globe for Cinematic and Box Office Achievement. “Thank you so much to the Golden Globes for creating an award that celebrates movie fans,” she said. “It’s a movie about Barbie, but it’s also a movie about humans.

It’s about you. We made it for you, and we made it with love. Thank you for loving it back.” Standing next to co-writer and director Greta Gerwig, Robbie added, “We would like to thank every single person on the planet who dressed up and went to the greatest place on Earth: the movie theater.” She thanked the “brave souls” at Warner Bros.

and Mattel for “taking an extraordinary risk” “literally inventing numbers to justify green-lighting” the project and then “standing by it every step of the way.” The introduction of the category this year has fascinated many inside and outside the industry, given the very public walk-back that the Oscars did when it was planning to add a similar category.

The objective is to inject a shot of broad commercial appeal into the proceedings. In the case of the Oscars, the lack of Titanic-style dual threats winning statuettes and scoring at the box office has helped drag down TV ratings.