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Long-Challenged Weekday Movie Attendance May Jump When Theaters Open, Analyst Predicts: Has Buy Ratings On Cinemark Imax, National Cinemedia

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By Jill Goldsmith Delayed theater openings to mid-late June will be a net positive to exhibitor profitability, said one analyst Monday, applauding a newfound clarity around opening strategies and hinting at a silver lining – a bump in elusive weekday attendance, at least for a while. “We would expect movie-goers naturally moved their attendance to Monday, Wednesday, and Thursday to naturally smooth attendance during the week (and would not be surprised if exhibitors enticed them to do so as well),” Wrote analyst Eric Wold of B.

Riley FBR. Georgia Governor Brian Kemp’s decision to allow movie theaters to reopen starting today created some consternation in the sector.

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