Robert Marich To use a football analogy, Lionsgate called a late-stage audible for sports drama “American Underdog,” moving its domestic theatrical premiere to Christmas Day from a congested Dec.
10, the company revealed in its slate presentation Thursday at CinemaCon. Lionsgate was the last distributor to show a product reel at the Las Vegas gathering of cinema operators that ended Thursday.“American Underdog,” the true-life drama of grocery-store worker turned football superstar Kurt Warner, received a Lionsgate marketing blitz with posters plastered across CinemaCon.
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