Kylie Minogue's pink prosecco has become Britain's top-selling celebrity branded fizz. The Australian singer launched her wine range two years ago but the £12 pink fizz has become the star as the UK's bestselling branded prosecco rosé, the Times reports.
The blush-coloured alcoholic drink made up a sixth of market share (15. 8 per cent) in the year, with £7. 7 million of sales a third more than its competitor, analysis by Nielsen found.
Kylie Minogue, 54, said: 'There can be a stigma around celebrity wines but I think we have circumnavigated this through a shared quest for quality. 'It is mind-blowing that we have reached so many people with the portfolio of wines, especially considering we launched through lockdown. 'I think people can sense my joie de vivre for this brand.
Making this a reality has not been without its obstacles but it really is a labour of love. ' The affordable prosecco rosé is made on an estate run by seventh-generation producers in Gambellara, a picturesque town in northeast Italy, at the foothills of the Lessini Mountains.
Read more on msn.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.