Kim Kardashian’s Skims Named the Official Underwear Partner of the NBA

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Many of the country’s best basketball players will now wear Skims under their jerseys. The shapewear company co-founded by Kim Kardashian that has skyrocketed to popularity since its founding four years ago, is now the official underwear of the NBA, WNBA and USA Basketball.

In addition to outfitting NBA players on the court, the brand stated that it plans to show up “in unexpected ways” at key events, including NBA All-Star and the NBA In-Season Tournament, although details have been vague thus far. “I am incredibly proud of Skims partnership with the NBA, as it is a reflection of Skims growing influence on culture,” Kardashian said in a statement. “Together, Skims and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.” “The NBA’s modern approach and significant impact on pop culture, entertainment and fashion is unparalleled in sports,” Jens Grede, the brand’s co-founder and CEO, added. “Our partnership marks a remarkable opportunity for Skims and the NBA to work together on what it means to engage the next-generation of fans through basketball.” The announcement comes only two weeks after the brand debuted their mens division, which dropped alongside a buzzy campaign starring NBA All-Star Shai Gilgeous-Alexander, as well as Brazilian soccer player Neymar, San Francisco 49er Nick Bosa and Shai Gilgeous-Alexander of the NBA’s Oklahoma City Thunder.

The initial offering includes three collections of everyday essentials, such as ultra-soft bottoms, tank tops and T-shirts.