Kevin Mayer Breaks Down Candle Media Investment Strategy: Targeting Content Firms With Well-Defined Audiences and Commerce Potential
variety.comPatrick Frater Asia Bureau Chief Kevin Mayer says that the investment strategy at Candle Media, the hard-charging entertainment startup that he heads with Tom Staggs, is product of his career time at Disney and TikTok.
While those two companies are behemoths and Candle Media a newcomer, the claim is not as outlandish as it seems. At Disney, Mayer was largely responsible the launch of the direct-to-consumer streaming businesses that became Disney+.
And as Disney, Pixar and other group content was made exclusive and contained within a walled garden, it stoked demand for premium independently-made content.
Candle Media sets its sights on becoming just such a supplier. At TikTok he learned to appreciate to power of platform-driven targeting, personalization and the scalability of commerce opportunities.
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