Jazz saxophonist and legend Kenny G plays a part in a 2022 Super Bowl commercial. The musician has revived Busch Light’s classic 1979 ‘Head for the Mountains’ jingle, which will be a part of a 30-second ad spot scheduled to appear on local TV stations.
The 40-year-old spot featured the lyrics “It’s cold and it’s smooth, and it’s waiting for you.” These lyrics gained in popularity and boasted tremendous staying power.
Adding more value to it, Kenny G hits the perfect note making it “so smooth.” “We can’t wait for Busch Light fans to see their favourite beer show up on one of the biggest days in sports,” said Daniel Blake, group VP, Budweiser & Value at Anheuser-Busch, said in a press release.
In a recent interview, Kenny G drew a comparison: “Busch Light is about smoothness and refreshment, and if you’re familiar with my work, it should be pretty clear why this partnership works so beautifully.” READ MORE: Mary J.
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