Kanye West dropped by Adidas after his ‘dangerous’ antisemitic rants as ex Kim Kardashian slams rapper
thesun.co.ukKANYE West has been dropped by Adidas after making a string of antisemitic slurs. The sports brand announced on Tuesday that they were cutting ties with rapper Kanye over his "harmful" and "dangerous" comments.
The rapper sparked global outrage this month after making a string of antisemitic slurs - which his ex Kim Kardashian and her family slammed on social media on Monday.
On Tuesday, Adidas revealed they were ending their collaboration with Ye. The company said in a statement: "adidas does not tolerate antisemitism and any other sort of hate speech. "Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness." Read More on Kanye TAKING A STAND Kardashian fans shocked after Kim & four family members slam Kanye West They added: "After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies.
adidas will stop the adidas Yeezy business with immediate effect." It concluded: "This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter." Adidas began its Yeezy collaboration with Kanye in 2015.
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