Is it too late for them to say sorry? Justin Bieber took to social media to slam H&M for selling his merchandise — and claimed they did so without his approval. “I DIDN’T APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M,” Bieber, 28, wrote via his Instagram Story on Monday, December 19. “All without my permission and approval SMH I WOULDN’T BUY IT IF I WERE YOU.” In a second post, the “Baby” singer called the clothing “trash,” adding, “I DIDN’T APPROVE IT.
DON’T BUY IT.” Bieber then commented on a social media post from the Instagram account @jbiebertraacker, which had uploaded photos of the merch, to alert fans not to purchase the items. “When everyone finds out I didn’t approve any of this merch smh,” he wrote.
On Monday, a rep for H&M told Page Six in a statement, “As with all other licensed products and partnerships, H&M followed proper approval procedures.”According to Bustle, this isn’t the first time H&M has sold clothing using Bieber’s face.
In 2016, the company sold apparel to promote his Purpose Tour and once again for the Justin Bieber Stadium Tour one year later.
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