EXCLUSIVE: Producer and financier Bron (Joker) has appointed Jonathan Kier as President of sales, marketing and distribution arm Bron Releasing as part of Bron’s partnership with Kier’s recently launched Upgrade Productions.Former Sierra/Affinity and TWC exec Kier will oversee sales activities for Bron’s feature slate, the Upgrade Productions film and TV titles and third-party content.Last month, Kier and former Disney+ exec Matt Brodlie launched LA-based film and TV production label Upgrade Productions, which has a focus on international content.
The company has backing from German major Constantin and announced a strategic partnership with Bron, which is now becoming clearer through this new distribution alliance.Linda Jin, Director of
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