#iVoted uses the promise of live music experiences on election night to encourage people to get out and vote. Fans will be able to RSVP for a wide slate of #iVoted shows being held Nov.
3 by taking a selfie with their mail-in-ballot or from outside a polling place. There will also be a way for underage fans to gain access to the virtual concerts.
The initiative, which launched in 2018, is admirable given that young people in the U.S. are more likely to attend live music events (53% of teens and 63% millennials, Nielsen Music 360 report) than vote (35.6% for 18-29 and 48.8% for 30-44 in 2018, US Census).To source artists for the events, #iVoted partnered with Chartmetric to pinpoint which bands people listen to in each city and state.
Read more on billboard.com
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