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‘Hamilton’ Boosts Mobile App Downloads Of Disney Plus By 72% In U.S. – Report

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deadline.com

Dade Hayes Finance EditorThe arrival of Hamilton seems to be having the intended effect on Disney+, according to one new piece of data from the weekend.According to numbers out Monday from research firm Apptopia, from July 3 through July 5, the Disney+ app was downloaded 513,323 times globally and 266,084 times in the U.S.

The global tally was 47% higher than the average over the prior four weekends during June, and in the U.S. downloads rose 72% above the prior levels.The worldwide figures exclude India and Japan because Disney+ is packaged with pre-existing apps in those countries.

The other, bigger caveat is that the numbers only reflect mobile downloads via the Apple and Android app stores, meaning a large swath of viewership on.

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