EXCLUSIVE: ITV Studios was hit hard by the coronavirus pandemic, which wiped out 230 of its shows and slashed profits by 43% to £152 million ($212M).
But Maarten Meijs, the president of ITV Studios’ global entertainment division, is looking on the bright side and said the crisis has brought with it “silver linings.”They say that necessity is the mother of invention, and that’s certainly the approach ITV Studios’ UK entertainment team took last year when they moved hit entertainment show I’m A Celebrity…Get Me Out Of Here!
from Australia to a derelict castle in Wales. It resulted in some of the best ratings in the show’s 19-year history on ITV, as stars wrestled with the extremities of British winter, rather than the critter-riddled steam
Read more on deadline.com
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