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Imax Hires Industry Vet Julie Fontaine As SVP Marketing

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deadline.com
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Imax has named former Lionsgate and Netflix publicity veteran Julie Fontaine as SVP Marketing in what is a newly created position at the large-format exhibitor.

She will report directly to Imax chief marketing officer Denny Tu.Fontaine will oversee strategic marketing campaigns and creative for Imax’s global event features lineup as well as product and marketing strategy across the exhibitor’s network.

In her role, she’ll work closely with the company’s studio, filmmaking and exhibition partners.She counts more than two decades of experience across film marketing and publicity.

In addition to programming event movies from the major studios and big China releases, Imax has ventured into unique music and entertainment experiences of late,

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