The decimated box office received a jolt of good news on Monday. Pfizer Inc. announced that its COVID-19 vaccine may be 90 percent effective, prompting top health authorities to speculate that life could begin to resemble normal by March or April.
This provides theater owners and Hollywood studios clarity for the first time as to when moviegoing might resume in earnest. "Pfizer said it is a game changer in terms of public health issues.
And I think the vaccine is a game changer in terms of the movie industry. No one had a time frame before. The announcement puts bookends on in," Imax CEO Richard Gelfond told The Hollywood Reporter.
Read more on hollywoodreporter.com
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