Dade Hayes Finance EditorDelivering the second part of its bookended presentations to advertisers, Disney on Monday made its case for Hulu as “the most valuable streaming TV partner to today’s biggest brands.”The established streaming service, which Disney took full control of last year, laid out several new offerings for advertisers, including new format and measurement tools and a unified platform across Disney.“Streaming is leading one of the most profound consumer behavior shifts in history.
For advertisers, streaming TV is no longer a ‘nice-to-have’ or ‘a place to test and learn.’ It’s a must have, and it will redefine advertising in the same way that search did twenty years ago,” Hulu president Kelly Campbell said.
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