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How Jacob Elordi Romance Pic ‘2 Hearts’ Is Staying The Theatrical Course During The Pandemic

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deadline.com

Anthony D'Alessandro Editorial Director/Box Office EditorEXCLUSIVE: Yes, there have been a number of film distributors –big ones– who’ve cut and run during the pandemic, jettisoning their movies onto PVOD or selling them outright to streamers as domestic exhibition hangs in a fractured state.And despite how prevalent it has become, from Universal/Dreamworks Animation’s Trolls World Tour to Paramount’s $125M sale of Coming 2 America to Amazon, I’ve heard often and again from studio sources that PVOD nor streaming sales simply doesn’t make up for the maximum revenues and profits that the theatrical windows downstream revenue model yields.

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