Netflix has given buzzy half-hour newcomer Heartstopper, from See-Saw Films, a two-season pickup. Multi-season renewals are rare at the streamer, and the one for Heartstopper is a testament to the coming-of-age romantic comedy-drama checking all the boxes as a Netflix success story.The streamer famously bases its renewal decisions on analyzing shows’ cost vs.
performance. Developed and produced out of the U.K., Heartstopper, which Alice Oseman adapted from her graphic novel, has been an OK performer, spending three weeks in Netflix’s weekly global Top 10 rankings of English-language series since its April 22 debut, peaking at No.
5. (It has reached the Netflix Top Ten list in 54 countries.)But the modestly-budgeted British series, featuring young up-and-coming lead cast as well as Olivia Colman as a guest star and Stephe Fry as voiceover, has had a lightning-in-a-bottle outsized cultural impact.It is one of Netflix’s best-reviewed series with 100% on Rotten Tomatoes that also has drawn praise for its LGBTQ representation.
The show also has ignited a social media conversation, topping Twitter trends for several weeks, catapulting leads Kit Connor and Joe Locke to top celebrity status with their Instagram followings exploding from just over 100K each before the series’ premiere to 3.4 million (Connor) and 2.5 million (Locke).
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