Naman Ramachandran WarnerMedia’s streamer HBO Max will launch in the Nordics and Spain this fall, followed by Eastern Europe and Portugal imminently, it was revealed at a Series Mania Forum keynote conversation on Tuesday.Delivering the keynote were Priya Dogra, president, WarnerMedia Europe, the Middle East and Africa and Asia (excluding China) and Christina Sulebakk, general manager, HBO Max EMEA.HBO Max launched in June across 39 territories in Latin America.
The European territory launches revealed on Tuesday are expected to be followed by Central and Eastern Europe.Sulebakk replaced Hervé Payan, who served as CEO of HBO Europe for eight years.
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