HBO Max Details Content Strategy for Central and Eastern Europe, Reveals New Format ‘One True Singer’ (EXCLUSIVE)
variety.comNaman Ramachandran Heavily localized content complementing a wealth of new and library offerings out of the U.S. is very much the modus operandi for HBO Max in Europe.The WarnerMedia-backed streamer, which will soon be combined with Discovery Plus, rolled out recently to 13 countries in Central and Eastern Europe (CEE), as well as Portugal and the Netherlands, with Turkey, Greece, Iceland, Estonia, Latvia, and Lithuania to follow later this year.
There are no plans to launch HBO Max in Russia or Ukraine.Variety can exclusively reveal that one of HBO Max’s big bets is musical talent format “One True Singer,” which promises to launch the next big singer in Romania.In the show, 14 young artists are selected from hundreds of applicants.
Having impressed a jury made up of Alex Cotoi, Alina Eremia, Șerban Cazan and Bruja, they make it inside the “One True Singer” house and compete for a €100,000 ($110,000) prize.
Crucially, in addition to a €50,000 cash prize, the winner also receives a recording contract worth €50,000 with Global Records right off the bat.
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