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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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2020
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Jason Kilar
HBO Max AVOD Version Already Has $80 Million in Upfront Advertising Deals, WarnerMedia CEO Says
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variety.com
variety.comTodd Spangler NY Digital EditorThe ad-supported version of HBO Max, set to launch in June 2021, already has $80 million in upfront advertising commitments, WarnerMedia CEO Jason Kilar said.Kilar, speaking Friday at AT&T’s analyst and investor day presentation, didn’t reveal key details of the HBO Max AVOD tier like pricing and ad load.In terms of content, the only difference between the ad-supported HBO Max and the regular $14.99-per-month premium service is that the the AVOD tier will not include the day-and-date Warner Bros.
movie premieres, Kilar said — otherwise, “everything else will be the same.”In addition, Kilar also confirmed that the HBO Max AVOD version will not include advertising in HBO original series.
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