Hartbeat Expands Senior Leadership; Former Disney, NBCU Exec To Lead Branded Content Studio

deadline.com:

Hartbeat is expanding its senior leadership team, adding former Disney and NBCUniversal executive Brian Price to head Pulse, its new branded content studio, and Candisse Williamson from Skybound Entertainment and The Madison Square Garden Company to run business and legal affairs.The company also upped Mike Stein to EVP, Head of TV & Audio, and Monti Sehmi to EVP, Head of Finance and Operations.Hartbeat was formed by the merger Hart’s Laugh Out Loud and HartBeat Productions, bolstered by a $100 million capital raise.

It said today it plans to grow its executive team across its three main divisions – Hartbeat Studios, which finances, develops and produces content; Hartbeat Media, events and distribution; and Pulse, a branded content and entertainment studio and consultancy.Price joins Hartbeat as SVP, Head of Branded Content & Creative Partnerships overseeing Pulse to develop creative strategies for new and existing brand partners.

Clients include Sam’s Club, Lyft, P&G, Chase Sapphire and Samsung. He comes from the Walt Disney Company, where he led creative, business operations and strategy teams in branded content and marketing.

He was previously VP, Creative Partnerships & Innovation at NBCUniversal and served on the NBCUniversal Marketing Council.Williamson joins Hartbeat as EVP, General Counsel, after serving as General Counsel at   Skybound Entertainment, where she guided franchises including The Walking Dead, Invincible and Impact Winter.Broadcast networks’ fall lineups and schedulesNew and returning series on broadcast, cable and streamingSeries that made it or didn’t make it in 2021-22