Brian Steinberg Senior TV EditorGeneral Motors, one of the nation’s biggest advertisers, said Thursday it would quadruple the percentage of its advertising dollars that go to Black-owned media outlets between now and 2025.GM’s statement is a sign of the scrutiny and pressure that corporate giants are facing to spread the wealth of their corporate spending around a wider array of firms.GM said it intended to increase the allocation of its ad spending from its current 2% with Black-owned media to 4% by 2022 and to 8% by 2025.“Black-owned media are a vital component of our marketing mix, and we evaluate our spend for media partners through several core metrics, including transparency, innovation, ad quality, audience delivery and brand.
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