Variety Staff Follow Us on TwitterGeffen Records has named Nicole Bilzerian to the newly created position of executive vice president at the label.
In her new role, Bilzerian will oversee and expand marketing operations at the revitalized label, working alongside EVP/GM Lee L’Heureux who came to Geffen earlier this year.Geffen, which is described in the announcement as a “full-service multi-genre label,” has had a run of recent success with several of its partners including Alamo Records’ Rod Wave and Lil Durk along with artists J.I and Ann Marie.“Over the last seven years Nicole has proven to be an invaluable part of the team at Interscope,” said Interscope Geffen A&M Chairman and CEO, John Janick. “We look forward to Nicole bringing her.
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