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'Game Awards' Founder: How to Get Gen-Z to Watch Awards Shows

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hollywoodreporter.com
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Since its inaugural outing in 2014, The Game Awards has managed to more than double its audience every year at a time when traditional awards shows are posting record lows in viewership.

In 2019, the sixth annual show hit a record 45.2 million global live streams. Geoff Keighley took a risk by eschewing traditional broadcast for digital distribution when launching the December event.

He also strayed from the usual awards show format by premiering game trailers, giving the stage to publishers for big announcements in between handing out trophies.

The result is a show that draws a dedicated audience of millennial and Gen Z viewers. The former Spike TV host shares his five-point plan for keeping young audiences engaged year after year: 1..

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Geoff Keighley show audience record awards Oscar
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