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Full list of Amazon Black Friday deals up to £100 off - including Ninja, Sony and Echo

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Black Friday has officially kicked off for Amazon and shoppers can find up to £100 worth of savings on some major brands, including Sony, Ninja, Smart TVs and much more.The online delivery giant's latest deals officially dropped for bargain hunters at midnight and it includes even more discounts for shoppers to pick up before Christmas.

Savvy shoppers have already been able to pick up some incredible discounts for the past seven days, thanks to Amazon's early Black Friday sale, which dropped on Friday, November 18.

Now the retailer has announced even more huge savings, with extra deals going live today - and some of them could save you over £100 compared to their original prices.Several popular and must-have item - including Sony Noise Cancelling Headphones, Ninja Food Processors and The Echo Studio - have received hefty discounts in the sale.If you're looking to pick up some great alcoholic gifts in the sale, then there are some great deals on Glenlivet, Dalwhinnie, as well as a Beery Gift Hamper.

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