Addison Rae was just about to start her freshman year at Louisiana State University when, on a whim, she downloaded TikTok. A lot of the girls at her dance studio were on the social video app, which in the summer of 2019 was just starting to take off in the U.S., and she soon found that her own videos of choreographed moves were attracting an audience.
By the time Rae showed up at LSU, her few hundred thousand TikTok followers were enough to make her something of a campus celebrity. "I was on the football field for orientation and one of the cheerleaders came up to me and was like, 'Hey, I know you from TikTok,'" recalls Rae, whose plan was to pursue a career in sports broadcasting.
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