Elsa Keslassy International CorrespondentAfter being caught in successive regulatory delays for nearly two years, France’s new streaming service Salto finally launched at the start of November, right in time for a second national lockdown due to the pandemic.In an ironic twist of fate, Salto, a joint initiative between TF1, France Télévisions and M6, came out in France right when Netflix chose the country to test a new linear channel.
So, how will Salto carve itself a niche in a competitive market like France where Netflix boasts about 9 million subscribers, and where a string of other streamers (including Amazon Prime Video, Disney Plus and Apple TV Plus), and pay TV channels (Canal Plus, OCS) co-exist?
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