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French Streaming Service Salto, a Joint Effort Among Broadcasters, Eyes Originals and Volume

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variety.com

Elsa Keslassy International CorrespondentAfter being caught in successive regulatory delays for nearly two years, France’s new streaming service Salto finally launched at the start of November, right in time for a second national lockdown due to the pandemic.In an ironic twist of fate, Salto, a joint initiative between TF1, France Télévisions and M6, came out in France right when Netflix chose the country to test a new linear channel.

So, how will Salto carve itself a niche in a competitive market like France where Netflix boasts about 9 million subscribers, and where a string of other streamers (including Amazon Prime Video, Disney Plus and Apple TV Plus), and pay TV channels (Canal Plus, OCS) co-exist?

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