Dade Hayes Finance EditorNearly all of the 20 or so staffers of Deadspin who departed the sports and culture website in 2019 during a remarkable mass exodus have reunited to form a new digital company, Defector Media.Using a subscription format, unlike the advertising-dependent Deadspin, Defector will primarily cover sports but plans to occasionally divert from that based on the inclinations of the editorial team.
G/O Media, the private equity-backed firm that took over Deadspin in 2019, inflamed tensions with staffers by insisting that they “stick to sports,” a dictum they decided they could not follow.Launching with a podcast in August and a website in September, Defector will charge $8 a month or $69 a year for basic access.
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