Brian Steinberg Senior TV EditorAt a time when automakers have cut back on ad spending, Ford Motor Co. will rev its marketing engines for a unique commercial alliance with Walt Disney’s video properties.The large U.S.
advertiser intends to unveil its new line of Broncos with short films slated to be broadcast in the first commercial break of the 8 p.m.
hour on Monday, July 13 on Disney’s ABC broadcast network and its ESPN and National Geographic cable outlets. The films will subsequently be made available for viewing on Hulu, the company’s ad-supported streaming service, on July 14.Ad money from large auto companies has been harder to come by in recent weeks.
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