‘Fifty Shades of Co Pro’: A Series Mania Panel Debates the Best Way Forward for Many in Europe: Co-Production
variety.comCallum McLennan Ancient Greek Aristotle got it right. The production whole is greater than the sum of its co-production parts.
This was the sentiment at a Series Mania session titled ‘Fifty Shades of Co Pro’ on Tuesday. Simone Emmelius, ZDF’s Senior VP international fiction – co-production and acquisition, laid it out: “You can only spend the Euro once, so you have the opportunity to maybe spend €200,000 [$218,000] on an episode, or you spend €200,000 on an episode that may cost €1.5 million.
At the end of it, you get a production value of €1.5 million.” she explained. This encapsulates the essence of co-production, leveraging partnerships to attain a project that far exceeds what individual partners could do alone.
Three of Series Mania’s eight main international competition titles – “Apples Never Fall,” “Rematch,” “So Long, Marianne” — are co-productions.
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