Todd Spangler NY Digital EditorAnother front in the war between Facebook and Apple has erupted, with the two tech giants fighting over Apple’s move to implement a new opt-in requirement for users with iOS 14 devices to grant permission to be tracked for advertising purposes.Facebook is framing the dispute as one that will harm millions of small businesses that use its social networks to reach potential customers, and alleges that Apple is making it harder for advertisers to track consumers in order to boost its own profits.On Wednesday, Facebook launched a multipronged attack on Apple, including launching a new page on its site featuring testimonials from SMB customers who claim their businesses will be hurt by the iOS 14 privacy feature.
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