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Ex-Twitter Ad Sales Chief Sarah Personette Joins News Startup Puck as CEO

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variety.com

Todd Spangler NY Digital Editor Sarah Personette, who quit as Twitter’s head of ad sales after Elon Musk bought the social network in the fall of 2022, has landed a new gig as CEO of digital news startup Puck.

Personette will start at New York-based Puck on Jan. 7, assuming the role at the company that has been vacant since the exit of Puck co-founder Joe Purzycki in May 2023.

Personette will join Puck’s board alongside co-founder and editor-in-chief Jon Kelly. She most recently was chief customer officer at Twitter, which she had joined in 2018 before resigning a few days after Musk’s $44 billion takeover.

Previously, she was briefly COO of women-focused media company Refinery29, after serving as Facebook’s VP of global business marketing from 2014 to 2017.

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