The hire comes as Iconic has made deals with theater chains representing over 1,000 locations to add them to their network. Founded last year by former Cinemark CEO Tim Warner and former Village Roadshow co-chairman Michael Lambert, Iconic is looking to become a competitor in a space long dominated by Fathom Events, and which is becoming more popular with movie theaters trying to find as many revenue streams as possible to make up for a year’s worth of lost profit thanks to COVID-19.Over the past three months, Iconic has grown from a dozen test locations to over 150 theaters with live event capability.
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