Eminem has discussed the process he goes through when signing artists to his Shady Records label – and the blueprint for what he wants from those acts.Shady was formed in 1999 as a joint venture between Marshall Mathers, his manager Paul Rosenberg and Interscope Records.
It has signed more than a dozen artists since, most notably D12 and 50 Cent.Speaking to Complex in a new interview, Eminem discussed the new label’s signing GRIP, and how the blueprint for his signing was the same as for every act who’s ever released music via Shady.“We all got excited about GRIP after we heard ‘Snubnose’,” he said. “It was really refreshing to hear a new artist so focused on making a conceptual project and it caught my attention.
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