E-commerce entrepreneur, Olympic curlers and charity gardener among Stirling Birthday Honours recipients

dailyrecord.co.uk:

Stirling businesswoman Ann-Maree Morrison has been awarded an MBE in recognition of her services to both women in business and the economy.In 2004, Ann-Maree became one of the country’s first entrepreneurs to embrace and excel in the ecommerce sector, when she set up her multi-award-winning online business Labels4Kids.com.Since then, as well as founding her free-to-all Ecommerce Club in 2011, she has also been appointed co-chair of W20 UK, the gender equality advisory group to the G20 for the UK.Australian born Ann-Maree moved to the UK in 1990 to work in Chartered Accounting and then retail and moved to Scotland in 1995 as a management consultant.

Her early experiences growing up with a parent in retail motivated her to continue her maths and languages (French and German) studies.Ann-Maree’s business was founded after she started her family and was also involved in a major car accident.These two life-changing events re-focussed for her what was important in life and a new business in ecommerce with the multi award winning Labels4Kids.com was the result.Since founding Labels4Kids.com in 2004, Ann-Maree has taken an active role in supporting others starting out in business, or in education, and contributes in as many ways as possible.In terms of her services to women in business, Ann-Maree has been a specialist advisor for many years to both the Scottish and the UK Governments on issues relating to SMEs, Women in Business, and Ecommerce, as well as to W20 internationally for the past six years.A contributor to the Report and Ecommerce Task Force for Europe in 2012/13 with Lord Young, and a supporter of the Institute of Ecommerce in Scotland, Ann-Maree has also advised the W20 on gender equality with a specialist area of