Liam James Payne (born 29 August 1993) is an English singer and songwriter.
He rose to fame as a member of the boy band One Direction.
Payne made his debut as a singer when he auditioned for the British television series The X Factor in 2008. After being eliminated as a solo performer, he auditioned again in 2010 and was put into a group with four other contestants to form One Direction
"This moment in time is about connection," says Atlantic Records exec Paul Sinclair. "We're all humans suffering through a really gnarly human thing right now." On March 16, when Atlantic Records employees officially began working from home because of concerns about the coronavirus, the label created a virtual notebook so staffers at all levels could suggest ways artists could connect with fans without touring and most other forms of promotions. "Getting our technology straight so people could work from home was the first thing," says Atlantic Records GM/executive vp Paul Sinclair.
Then came the notebook. "We update it every day with ideas from around the company — there are well beyond 150 specific ideas" including content, partners,
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