Elsa Keslassy International CorrespondentDiversity on screen and diversity behind the camera are key factors driving international audiences, according to a consumer survey conducted by Starz, in partnership with the Center for Scholars & Storytellers at UCLA.
The poll study, which examined consumer perceptions and demands for diverse and inclusive media representation, will be unveiled at the Starz #TakeTheLead “Transparency Talk” on March 16 to celebrate the Women’s History Month.
The enlightening report revealed that more than 75% of international audiences want to see multicultural content, especially respondents from Mexico (88.5%), India (86.1%) and Colombia (84.9%).
Another interesting finding is the large proportion (64.8%) of respondents who said that “seeing people from different groups/backgrounds than their own in TV and media makes them feel more empathy toward others.” Based on answers from adults from the ages of 18 and 90 across several countries, there is a “need to continue improving representation on and off screen for global audiences” in current TV and media.
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