In August last year, Disney was preparing to overwhelm D23 attendees with marketing materials and promotional discounts for soon-to-launch streamer Disney+.
Now, the service is one of the few bright spots for a company that has watched its legacy businesses crumble amid the coronavirus pandemic.
Nine-month-old Disney+ added 24 million subscribers during the spring quarter, bringing its total base to 57.5 million paid subs, Disney disclosed Tuesday.
That number has already ballooned to 60.5 million in early August, CEO Bob Chapek announced Tuesday. Streaming video has been a lifeline for parents of young children who don’t have school or summer camp for education and entertainment during long work days.
Read more on hollywoodreporter.com
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