Discovery boldly compared its newly unveiled DTC service to Netflix and Disney+ and anticipated lively uptake globally by “superfans” of its defining cooking, home improvement, history, true crime and other nonfiction genres.The service will launch Jan.
4 with 5.2 million subscribers and CEO David Zaslav said in a presentation to investors he expects “tens of millions” of them over an unspecified timeframe. “We think this can be very big.”Discovery shares ended up 2.51%, well outpacing the broader market.Theirs was one of the only big launch announcements over the past year-and-a-half – multi-hour affairs with sizzle reels, stars and an investor breakout — not to include specific subscriber targets.
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