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Discovery Hires Hulu Sales Veteran Jim Keller to Lead U.S. Digital Ad Sales

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variety.com
variety.comvariety.com:

Todd Spangler NY Digital EditorJim Keller is exiting Hulu after almost seven years to join Discovery as executive VP, digital ad sales and advanced advertising — coming on board less than a month before the debut of the cabler’s Discovery Plus direct-to-consumer service.In the new role, Keller will lead the strategic development of all Discovery’s U.S.

digital ad sales, spanning Discovery Plus (launching Jan. 4) as well as the company’s streaming TV Everywhere Go apps, VOD, owned sites, programmatic and social.Like Hulu, Discovery Plus will have a two-tiered model, priced at $4.99/month with ads and $6.99/month without ads.

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manchestereveningnews.co.uk
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