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Discovery CEO David Zaslav Sees 3Q U.S Ad Sales Down 10% “Or Better” Vs 14% Dip In Q2 As Market Improves

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Jill Goldsmith Co-Business EditorDiscovery Inc. will see ad sales dip 10% or less in the current third quarter, an improvement from a 14% drop in the previous three months as the U.S.

ad market slowly emerges from a COVID slump, said CEO David Zaslav.Internationally, he told investors at the Goldman Sachs media conference to expect strengthening 3Q ad revenue as well, down “low double digits with a trajectory that feels quite positive.” He said Latin America is still a big challenge but several big European markets are showing muscle.Discovery reports earning for the September quarter on Nov.

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