Like many media executives, Discovery CEO David Zaslav is not happy with Nielsen, which admitted Tuesday that it may have undercounted viewers during the pandemic.During a conversation Wednesday at MoffetNathanson’s annual media and communications summit, Zaslav blasted Nielsen’s “antiquated system of measurement,” arguing that its ratings were inaccurate even before this latest snafu.“It’s really unfortunate.
We thought that maybe they were gonna get their act together, and then we found out that they think they undercounted for a year,” Zaslav said. “Now how do we get that money back?”Zaslav, whose Discovery finally joined the streaming wars with the January launch of Discovery+, has been among the cable bundle’s biggest cheerleaders.
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